We reach care homes at the exact moment they need kit.
You send the quotes and close the deals — we handle everything before that.
We track expansions, refurbishments and other buying signals, reach the relevant decision-makers, and send interested buyers directly to your team.
Inbox — Bournemouth Care
Carol Birkinhaus
to dave@bournemouthcare.co.uk
09:14
Bournemouth Care expansion
Hi Dave,
I read that Bournemouth Care just finished building their 20-room expansion.
I'm guessing you're in need of emergency cords in each of those 20 rooms? We've got that amount in stock, and can install them next Wednesday.
You're looking at 10% off at that volume. Do you want me to send over a quote?
Best, Carol
ReplyCompare approaches
Where CGP fits
| Approach | Best for | Limitation |
|---|---|---|
| Referrals | Warm introductions and established trust | Difficult to generate predictably |
| SEO | Capturing existing search demand | Usually reaches buyers once they are already looking |
| Paid advertising | Capturing or scaling existing demand | Does not inherently identify procurement triggers |
| In-house outbound | Maximum internal control | Requires research systems, staff and ongoing management |
| Care Growth Partner | Reaching care organisations around identifiable buying signals | Works best where meaningful commercial triggers exist |
Each approach can play a useful role. The right mix depends on your product range, market and sales process.
How it works
How the campaigns work
- 1
We find the trigger
We track care-home expansions, refurbishments and other buying signals relevant to your product range.
Buying signalRelevant organisationsDecision-makers - 2
We reach out at that moment
We contact the relevant decision-makers with outreach based on the specific commercial opportunity.
Specific triggerRelevant contactTimely outreach - 3
You send the quote
Interested conversations land with your team. You handle the quotation and close the deal.
Qualified interestSend the quoteClose the deal
The complete service
What's included
Outreach & execution
- Campaign management — list building, personalisation, setup, sending and reply management
- All tools and sending infrastructure included
Research & targeting
- Buying-signal research
- Ongoing monitoring for care-sector expansions, refurbishments, developments and other events relevant to your product range
Reporting & support
- Weekly reporting and ongoing testing
- Monthly strategy review
- Support over Slack, Teams or email
Fit check
Who this is for
- You have capacity to quote and fulfil additional care-home projects or ongoing supply opportunities
- You have office staff who can handle several contracts running at once
- You're based in the UK or Ireland
- You already run some form of marketing, working or not
Talk to us
Fifteen minutes is enough to tell whether this fits your business.
Pick a time that works for you, or email hello@caregrowthpartner.co.uk.
By booking a call you agree that we may use the name and email you give to contact you about your enquiry. We will not add you to a marketing list without asking. See our privacy policy.
Casey Joyce | Founder | Care Growth Partner